Creative Marketing & Branding
In my experience, creative marketing is about translating into visual stories that resonate with your target audience, driving engagement and support for your mission.
Making Brands Unforgettable Through Visuals!
For me, creative marketing is all about telling a brand's story in a way that hits you right in the feels. It's about taking an organization's mission and values and turning them into visuals that people connect with. When a brand uses images, design, and storytelling effectively, they build a real connection with their audience, creating loyalty and trust. The secret sauce is to create visuals that aren't just eye-catching but also communicate the brand's message authentically.
To that end, Brand consistency is key! I make sure every visual I create follows brand guidelines while still standing out. From logos to layouts, it all has to align with the brand's voice and values, creating a seamless experience that people recognize and trust.
I've had the opportunity to work on so many projects, including UI designs for mobile apps and virtual interfaces, and editorial materials that boost organizational communication. Highlights include the "Get Prepared" app at ODU, a virtual campus interface, and editorial projects for NASA and ODU's Center for Learning and Teaching. I aim to show my ability to develop visuals that meet branding objectives and deliver fun and engaging content that speaks to audiences and elevates brand presence.
Project Gallery
